It’s that time again – the 2025 Nordstrom Anniversary Sale is here, and this marks my 11th year covering it. I can’t believe it!
If you’ve been following along for a while, you already know this is the sale I look forward to all year. If you’re new, welcome – you’re in for a good one. The Anniversary Sale features brand-new arrivals from top brands (not end-of-season leftovers) marked down up to 40% off before prices go back up. Think of it as your chance to refresh your wardrobe with quality pieces you’ll wear on repeat.
While the majority of the sale will feature brand new Fall and Winter clothing, there will also be a lot of “wear now” styles as well. Personally, I use this sale to stock up on versatile staples – denim, elevated basics, activewear, and shoes. But you’ll find it all: women’s, men’s, kids, and home. And yes, the deals are actually worth it. I like to think of this sale as “back to school” shopping for the entire year because it really does have everything!!
Know when you can shop:
As a reminder, Nordstrom cardholders (Icon, Ambassador, and Influencer) get early access based on their account status. Log in to your Nordstrom account to see when you can start shopping. Here is a reminder of those dates below:
What to expect from me this year:
My team and I will be sharing a full shopable look book with top picks from the sale and outfit inspiration that will go live right here on the blog. (Here is the 2024 LOOKBOOK so you have an idea of what to expect). Tomorrow we will announce the Chic Picks, Predicted Best Sellers, and the predicted items with the highest sellout risk based on previous year’s data.
As always, I’ll be heading in-store on Day 1 (July 8th) to try on everything I can get my hands on. I’ll be sharing the full try-on on the LTK app (also viewable on desktop), so make sure you’re following me there for early picks and sizing tips as well as my Instagram! I will share to my broadcast channel first on Instagram and will keep sharing exclusive content there, so be sure to join in on the fun!
Now that the catalog is live on Nordstrom’s website, I highly recommend adding what you love to your wishlist as soon as it does. Then once the sale opens, you’ll be able to move things straight to your cart for a quick checkout.
A few shopping tips:
1. Free shipping and returns make it easy to try multiple sizes or styles
2. Don’t wait – items will sell out quickly
3. Prioritize your wishlist – With your cart ready to go, you can check out as soon as your access begins
4. Stock Up on Staples – This is the perfect time to get quality, wardrobe staples for a steal. I love to stock up on denim, elevated basics and closet essentials I will wear year round.
Year eleven, and I’m still just as excited to share my favorites with you. Happy shopping!
